SEO Consultancy Services
 |
Welcome to
SEOgrail.org. I'm Claire. |
How to find the holy grail...
Search engine optimisation (SEO) has been around in the digital world for a long time - often ignored and frequently forgotten it's now back as the buzz word of the moment. Regarded as the "Holy Grail" by internet marketers, getting to the top of the search engines has become a hot topic for many businesses who are looking to deliver a cost effective return on investment above the usual marketing channels of digital display and PPC (Pay Per Click).
SEO - the new PPC...
A recent survey by Econsultancy found that one in six companies (16%) is spending at least "50,000" on SEO every year, while 61% are planning to increase their SEO budget over the next 12 months. As the PPC market becomes saturated and consumers suffer the inevitable ad blindness, the natural search industry average conversion rate of 3.13% looks ever more attractive. What's more research shows that when PPC and natural search combine together on the same search engine results page clicks are increased by a massive 92%!
Cracking the
Code...
So how do you do it? How do you crack the Google code and reach the
giddy heights of number one spot on a keyword term. Well it’s
not
called the "Holy Grail" for nothing – just finding that top
spot
takes some serious effort, ingenuity and downright single-mindedness.
You see the thing is no-one (apart from the employees of Google) really
know how the search
engine
algorithm decides which pages are pushed to the top of the search
engines and which are not. That’s not to say it
can’t be
done, us SEO
experts make a
living out of deciphering the Google code and while sometimes it does
feel like you’re spending your days completing a Krypton
Factor
puzzle there are enormous quick wins to be had. Find out how
I crack
the search engine code...
Time to find your Indiana Jones…
Search engines like Google are getting cleverer, faster. They know exactly what consumers want to see and they’ll work hard to find the right websites to fill their pages. Keeping up with the Google machine is a mammoth task so don’t be fooled. Give me (aka Indiana Jones) a call to discuss opportunities and ask us for a natural search audit and competitor review. This will tell you exactly where you are in terms of natural search and where you need to be going. Remember spend those pounds now and the "Holy Grail" could just be within your grasp.
Search Engine Optimisation - The Holy Grail of Internet Marketing