About Me - Claire Maguire
Search Engine Optimisation (SEO) Consultant
Well first and foremost I'm a working mum. But in between changing nappies, scooping up sick and generally running around like a mad woman I am also employed as an SEO Manager for McCann Erickson advertising agency. There I manage the search engine optimisation strategy for clients including:
- Wickes - Home Improvement & DIY
- Clarks - the UK's Leading Shoe Retailer (development site)
- American Airlines - America's leading airline
I also act as a consultant to the digital design, development and media teams on best practice search engine optimisation techniques to ensure that nothing escapes the SEO net for agency pitches and other major clients that have sites in development including:
- Aldi - 7000 food stores throughout Europe
- GrandVision - Europe's largest optical retailer
- And many more...
Here is a full list of McCann
Erickson's clients...and all the information you'll need to
find out about my consultancy services.
And last but not least I have also worked freelance for:
- Littlewoods Gaming - the UK's premier football game site
- Mobilis Healthcare - specialist healthcare suppliers
- Bulldogbling - jewellery website
What I did before I discovered SEO...
Discovering search engine optimisation SEO was like having my
child
- painful, necessary and incredibly hard work. That's not to say I
don't love both but I think this little anecdote is always good for
anyone new to SEO - because really it's just a lot harder than you
imagine! Before SEO I worked for six years as a web production manager
for MyTravel/Thomas Cook Holiday Group - one of the UK's largest
holiday groups - where I managed the design and content team and
implemented SEO, content and usability strategy across the group sites
including www.mytravel.com,
www.airtours.co.uk,
www.goingplaces.co.uk,
www.thecruisestore.co.uk,
www.directholidays.co.uk.
I've got the creative
gene..
First and foremost I'm not a developer. I say this because many SEO
consultants come from a development background. My background is as a
copywriter and content specialist. But over the years (and let's just
say it's been well over 10!) I've acquired skills that touch
on
all areas of digital marketing - and that really sums up what SEO is-
an amalgamation of many techniques and skills that will hopefully get
you to the top spot!
Before that (and it's going back a bit) I've been to uni and studied film and multimedia and been round the world and back. You can view my travel site and much of my writing at www.holidaytopten.com.
