SEO Consultancy
Search engine optimisation services and strategy...
My consultancy services are based on the SEO "wheel of fortune" as I like to call it...
And breaks down into the following key areas...
SEO Planning - I like it when a plan comes together
- Keyword research - finding the right keywords
- Competitor research
- Project planning and account management
On Page Optimisation - changing your site for the better
- Site technical audit - meta tags, code & domain structure
- Site content audit - keyword density, thematic unity, velocity
- Site information architecture audit - link and code structure
Index Coverage - telling the search engines what you've got!
- Index assessement - how many pages can the spiders see!
- Search engine & sitemap submission - DMOZ, Yahoo, Google etc
- Local search strategy
Link Building - building quality links to your site
- Link assessment - number and quality of links to your site
- Link bait strategy - unique interesting content means more links!
- Link building strategy - reciprocol linking, social media, directories
- PR, RSS & content syndication - other link building opportunities
Tracking & Reporting - measuring return on investment...
- Weekly traffic and ranking reports
- Monthly progress reports - new initiatives, site updates
- Set up of Google Analytics
- Adhoc reporting on request
Conversion/Usability efficiency - testing your site so it converts!
- Usability testing with focus groups on key natural search pages
- Call to action & personalisation strategy
- Reviewing and testing the customer journey
- Assessing key drop off points and conversion
Knowledge Transfer & Training - giving you the knowledge...
- Bespoke training sessions
- Specialist point of contact for SEO queries
- Style guides and best practice SEO documents
- Ethical best practice SEO!
